BEYOND ADVERTISING : CREATING VALUE THROUGH ALL CUSTOMER TOUCHPOINTS

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BEYOND ADVERTISING : CREATING VALUE THROUGH ALL CUSTOMER TOUCHPOINTS

Pernyataan Tanggungjawab

Pengarang

YORAM JERRY WIND - Personal Name
CATHARINE FINDIESEN HAYS - Personal Name
THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK - Personal Name

Edisi

No. Panggil

659.1 WIN b

ISBN/ISSN

978-1-119-07422-9

Subyek

Klasifikasi

659.1

Judul Seri

GMD

BUKU TEKS

Bahasa

English

Penerbit

JOHN WILEY & SONS

Tahun Terbit

2016

Tempat Terbit

CANADA

Deskripsi Fisik

xxiv, 261 hlm.; ilus., tbl., bibl. ind. ; 22 cm

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